JD was eager to generate excitement for their launch of the Converse X Levis collaboration, featuring a dynamic fusion of sneakers and jeans. They sought to captivate their target audience through compelling native and user-generated inspired content, employing a strategy that resonates particularly well with the younger demographic.

This service utilised a half day package within one day.

I created four distinct pieces of social-led content for this project, each exhibiting a unique blend of creative ideas aimed at captivating younger audiences. These pieces utilise a range of transitions, editing techniques, and attention-grabbing concepts to engage viewers through a blend of unique ideas and popular trends.