Samsung wanted to promote a range of back-to-school products including laptops, phones, and tablets to a younger demographic through engaging, social-led content.

The service included full and half day packages for creating content over the course of one week.

I assisted Samsung's advertising team with both ideation and content creation for the brief, and developed 10 pieces of social media content for native use and paid-spend ads on YouTube, Facebook, Instagram, and TikTok.

Live Examples: REEL 1 , REEL 2