As part of Samsung's Business As Usual content schedule, they wanted to promote consumer entertainment products such as Xbox gaming on their native TV systems, projectors for viewing entertainment and the frame TV for live wall-art display.

The service included a full day package filmed within one day.

I worked with Samsung's advertising team to create content that feels less prescribed and more like user-generated content (UGC). This helps the content feel more genuine and from the perspective of an actual consumer using the product. We developed 3 pieces of content for Native Use.

Live Examples: REEL 1, REEL 2, REEL 3